The business context
Marketing teams work across research, planning, creative preparation, approvals, campaign activity and performance review. Information can become fragmented as work moves between people and platforms.
Teams managing multiple brands face an additional challenge: maintaining the right business context, commercial boundaries and approval requirements for each account.
The project
AIMOS is an engineering project exploring a shared operating environment for AI-assisted marketing work.
Its scope includes campaign preparation, brand context, coordinated workflows, approval controls and portfolio-level oversight. The project considers how AI assistance can operate within commercial constraints and retain human involvement in consequential actions.
An illustrative scenario
An agency is preparing a campaign for a brand with specific positioning, budget limits and review requirements. Research and proposed actions need to remain connected to those constraints as the campaign develops.
AIMOS explores how that context can remain available across the work, helping teams review proposals and coordinate execution.
What a pilot could evaluate
A focused pilot could examine the quality of campaign preparation, completeness of approval records, consistency of brand context and the effort involved in coordinating a defined workflow.
Any improvement in campaign performance would require separate measurement against an agreed baseline.
Who it is relevant to
Marketing agencies, internal marketing operations teams and businesses coordinating activity across several brands or campaigns.
Private walkthrough
Choose one recurring marketing workflow and examine where shared context and controlled AI assistance could improve its operation.
Discuss your marketing operations →